Principia Ethica

Principia Ethica
by George Edward Moore
c. 1898–1903English

Principia Ethica is G.E. Moore’s foundational work in twentieth‑century analytic moral philosophy. Moore argues that ‘good’ is a simple, indefinable, non‑natural property known by intuition, and he launches the influential ‘open question argument’ against defining goodness in naturalistic or metaphysical terms. He distinguishes intrinsic value from instrumental value, formulates an ‘ideal utilitarian’ ethics focused on maximizing organic unities of value, and applies his theory to practical ethics, especially regarding personal affection and aesthetic appreciation. The book systematically attacks ethical naturalism and metaphysical ethics, elaborates a theory of intrinsic goodness and organic unities, and sketches a consequentialist theory that prioritizes higher goods such as friendship and beauty over mere pleasure or desire‑satisfaction.

At a Glance

Quick Facts
Author
George Edward Moore
Composed
c. 1898–1903
Language
English
Status
original survives
Key Arguments
  • The indefinability of ‘good’ and the open question argument: Moore contends that ‘good’ names a simple, non‑natural property that cannot be analyzed or defined in terms of natural or metaphysical properties (such as pleasure, desire, evolution, or God’s will). For any proposed naturalistic definition of ‘good’, it always remains an open, non‑trivial question whether that property is in fact good, showing that the definition fails.
  • The naturalistic fallacy: Moore claims that identifying ‘good’ with any natural or metaphysical property—such as ‘pleasant’, ‘desired’, ‘more evolved’, or ‘what we approve of’—commits a logical mistake, the ‘naturalistic fallacy’. This fallacy consists in illegitimately inferring an identity between a simple ethical property and some complex, empirically discoverable feature of the world or of our psychology.
  • Intuition and non‑natural moral knowledge: Moore argues that we can know that something is good only by direct ethical intuition, a kind of non‑inferential awareness akin to apprehending a simple color. Ethical judgments concerning intrinsic value are not empirical hypotheses but intuitive insights into non‑natural properties, though they are still capable of being objectively true or false.
  • Intrinsic value and organic unities: Moore distinguishes intrinsic value (value ‘in itself’ or ‘for its own sake’) from mere instrumental or extrinsic value. He argues that the value of a whole is not always equal to the sum of the values of its parts—the principle of ‘organic unities’. The combination of elements (e.g. beauty and consciousness of beauty) can yield a value different from (and greater than) the simple aggregation of the parts’ values.
  • Ideal utilitarianism and the ranking of goods: Rejecting hedonistic utilitarianism, Moore advances an ‘ideal utilitarian’ view according to which we ought to produce the greatest amount of intrinsic value overall. Intrinsic goods include, but are not limited to, pleasure; central among them are states of personal affection, aesthetic appreciation of beauty, and knowledge. Moral rightness is determined by the extent to which actions promote such ideal goods in the world.
Historical Significance

Principia Ethica is widely regarded as one of the founding texts of twentieth‑century analytic ethics. It reshaped moral philosophy by foregrounding issues of meaning, analysis, and logical form, and by decisively challenging the prevailing naturalistic and idealist systems. Moore’s open question argument and the label ‘naturalistic fallacy’ became central reference points for debates about moral naturalism, non‑naturalism, and the ‘is–ought’ gap. His conception of intrinsic value and organic unities influenced later consequentialists, especially in discussions of population ethics, value aggregation, and the structure of welfare. The book also had a cultural impact through the Bloomsbury Group, shaping discussions of art, friendship, and the good life in early twentieth‑century Britain.

Famous Passages
The Open Question Argument against naturalistic definitions of ‘good’(Chapter I, §§10–13)
Formulation of the ‘naturalistic fallacy’(Chapter I, §§9–11)
The isolation test for intrinsic value(Chapter VI, especially §112)
Discussion of organic unities and the value of a whole(Chapter VI, §§110–117)
Moore’s ranking of intrinsic goods (personal affection and aesthetic enjoyment)(Chapter VI, especially §§113–118)
Key Terms
Good (Moorean sense): For Moore, ‘good’ names a simple, indefinable, non‑natural property of things that can be known by intuition but cannot be analyzed into more basic concepts.
[Naturalistic fallacy](/arguments/naturalistic-fallacy/): Moore’s label for the alleged logical mistake of attempting to define ‘good’ in terms of any natural or metaphysical property such as pleasure, desire, evolution, or God’s will.
[Open question argument](/arguments/open-question-argument/): Moore’s argument that for any proposed definition of ‘good’ in natural terms, it remains an intelligible, non‑trivial question whether that property is in fact good, showing that ‘good’ is not analytically identical to it.
Non-natural property: A property that is not part of the natural or empirical world as studied by the sciences; Moore claims that goodness is such a property, knowable by intuition rather than observation.
Intuition (ethical): A direct, non‑inferential awareness or apprehension of ethical truths, especially about what is intrinsically good, analogous to perceiving a simple quality like a color.
Intrinsic value: The value a thing has ‘in itself’ or ‘for its own sake’, independently of its consequences or usefulness, determined by considering it in complete isolation from all else.
Instrumental (or extrinsic) value: The value something has merely as a means to producing something else that is good in itself, rather than being valuable for its own sake.
Organic unity: Moore’s term for a complex whole whose value is not simply the sum of the values of its parts, because the combination of elements can alter the overall intrinsic value.
Isolation test: A methodological device Moore uses to judge intrinsic value by asking how good something would be if it existed entirely alone, without any [other](/terms/other/) effects or relations.
Ideal [utilitarianism](/works/utilitarianism/): Moore’s form of [consequentialism](/terms/consequentialism/) holding that we ought to produce the greatest amount of overall intrinsic value, where the goods include beauty, [knowledge](/terms/knowledge/), and personal affection, not only pleasure.
Hedonism (ethical): The theory that pleasure is the only intrinsic good and pain the only intrinsic bad; Moore criticizes this view for neglecting other valuable states such as beauty and friendship.
Metaphysical [ethics](/topics/ethics/): Ethical theories that attempt to derive moral conclusions from claims about the fundamental nature of reality (e.g. [the Absolute](/terms/the-absolute/), self‑realization), which Moore argues cannot by themselves yield value judgments.
Good in itself: Moore’s phrase for that which is intrinsically good, valuable regardless of its consequences, and the primary subject [matter](/terms/matter/) of ethical evaluation.
Personal affection: For Moore, one of the highest intrinsic goods: loving, friendly, and intimate personal relationships that constitute a central part of the ideal state of things.
Aesthetic appreciation of beauty: The conscious, appreciative experience of beauty in art or nature, which Moore holds to be among the greatest intrinsic goods when combined with suitable mental states.

1. Introduction

Principia Ethica (1903) is G.E. Moore’s most influential work and a landmark in twentieth‑century moral philosophy. It is widely regarded as a founding text of analytic ethics, both for its substantive theses about value and for its distinctive style of conceptual analysis.

Moore’s central project is to clarify what we mean when we call something good, and to determine what things are good in themselves. He argues that the word “good” denotes a simple, indefinable, non‑natural property, and that many earlier moral theories mistakenly tried to define goodness in terms of other properties such as pleasure, desire, evolution, or divine will. This alleged logical error he calls the naturalistic fallacy.

To support the indefinability of good, Moore develops the open question argument, which aims to show that for any proposed definition of “good” in natural or metaphysical terms it still makes sense to ask, “But is that property really good?” He also distinguishes sharply between questions about what exists (or what we in fact desire or approve) and questions about what is good or ought to be.

The work is not limited to negative critique. Moore offers a positive account of intrinsic value, arguing that certain complex states—especially those involving personal affection, aesthetic appreciation of beauty, and knowledge—constitute the highest goods. He claims that the value of such states often depends on their structure as organic unities, where the value of the whole is not simply the sum of its parts.

On the basis of this theory of value, Moore sketches an ideal utilitarian ethics: the right action is that which produces the greatest overall amount of intrinsic value, broadly conceived. Although he acknowledges the practical difficulties of calculating such value, he treats this consequentialist standard as the fundamental principle governing what we ought to do.

The following sections situate Principia Ethica in its historical context, explain its main doctrines, and trace its reception and subsequent influence.

2. Historical and Intellectual Context

2.1 Late Victorian Moral Philosophy

Principia Ethica appeared at a time when British moral philosophy was dominated by two broad tendencies:

Dominant CurrentCharacteristic Features (as they relate to Moore)
Utilitarianism (Bentham, Mill, Sidgwick)Identified the good primarily with pleasure or happiness; emphasized systematic calculation of consequences.
British Idealism (T.H. Green, F.H. Bradley, Bernard Bosanquet)Grounded ethics in a speculative metaphysics of the Absolute, self‑realization, or social organism; blurred fact–value distinctions.

Moore engages directly with both, taking Henry Sidgwick’s The Methods of Ethics as a primary reference point while opposing the metaphysical assumptions of the Idealists.

2.2 Emergence of Analytic Philosophy

At Cambridge around 1900, Moore and Bertrand Russell were developing an approach that later came to be known as analytic philosophy. It emphasized:

  • meticulous analysis of concepts and arguments,
  • rejection of sweeping metaphysical systems,
  • attention to logical form and language.

Principia Ethica applies this emerging method to moral concepts, especially good, ought, and value. Many commentators see Moore’s work as transferring to ethics the same demand for clarity that was transforming logic and metaphysics.

2.3 Scientific Naturalism and Evolutionary Thought

The book was also written against a background of growing scientific naturalism and the influence of Darwinian evolutionary theory on moral thought. Evolutionary ethicists and social theorists had suggested that what is “more evolved” or “fittest” is thereby good, or that morality can be fully explained in biological and psychological terms.

Moore addresses these views as examples of naturalistic ethics, arguing that they confuse explanations of how moral beliefs arise with justifications of what is genuinely good.

2.4 Intuitionism and Earlier Moral Realism

Moore’s insistence that moral truths are objective and knowable by intuition has precedents in the work of Samuel Clarke, Richard Price, and, in a different way, Sidgwick. However, Moore departs from them by placing less emphasis on self‑evident rules of duty and more on non‑natural properties and intrinsic value.

Thus Principia Ethica stands at the intersection of:

Intellectual StreamMoore’s Relation
Classical utilitarianismCritical but partly sympathetic, especially to Sidgwick.
British IdealismLargely oppositional.
Scientific naturalismPhilosophically critical, especially regarding ethics.
Earlier intuitionist realismContinuation with significant reconceptualization.

3. Author and Composition of Principia Ethica

3.1 G.E. Moore’s Background

George Edward Moore (1873–1958) studied classics and philosophy at Trinity College, Cambridge. He became associated with the circle that would also include Bertrand Russell and, later, members of the Bloomsbury Group. Moore’s early philosophical work addressed both metaphysics and ethics, and he quickly emerged as a critic of British Idealism.

His doctoral dissertation, “The Metaphysical Basis of Ethics” (1898), already displayed concerns that anticipate Principia Ethica: skepticism about deriving ethical conclusions from metaphysical systems and interest in clarifying the concept of the good.

3.2 From Dissertation to Treatise

Between 1898 and 1903, Moore reworked and expanded his ethical views into the form of Principia Ethica. The composition process involved:

StageApproximate PeriodMain Developments (as related to Principia)
Early Cambridge worklate 1890sCritique of Idealism; initial arguments for non‑natural moral properties.
Dissertation (1898)1898Early formulation of the gap between metaphysics and ethics.
Articles and lectures1899–1902Refinement of the idea that “good” is simple and indefinable; growing emphasis on the naturalistic fallacy.
Final compositionc. 1901–1903Systematic arrangement of criticisms of prior ethics and articulation of a positive ideal utilitarian theory of value.

Moore’s admiration for Henry Sidgwick shaped both the methodological rigor and some of the substantive concerns of the book. The dedication to Sidgwick acknowledges this influence explicitly.

3.3 Personal and Institutional Setting

During the composition period, Moore was a fellow at Trinity College and part of a lively intellectual community. Discussions in the Cambridge moral sciences club and informal meetings with contemporaries appear, in secondary reports, to have sharpened his thinking about the indefinability of good, the status of ethical intuitions, and the critique of Idealist metaphysics.

Some scholars argue that Moore’s own temperament—often described as scrupulously honest and analytically exacting—helped shape his ethical focus on clarity, precision, and the rejection of what he regarded as verbal confusions in previous moral theorizing.

3.4 Aims of the Work (as Conceived by Moore)

In the preface, Moore characterizes Principia Ethica as:

“an attempt to deal, in a more or less systematic way, with certain problems of Ethics, which seem to me to be fundamental.”

— G.E. Moore, Principia Ethica, Preface

These “fundamental” problems concern:

  • the meaning of “good”,
  • the distinction between value and duty,
  • the identification of things good in themselves.

The work was not intended as a complete moral system but as a foundational clarification upon which further ethical theorizing could build.

4. Publication and Textual History

4.1 First Edition (1903)

Principia Ethica was first published in 1903 by Cambridge University Press in the United Kingdom. The volume appeared as part of the early twentieth‑century expansion of academic philosophical publishing and quickly became a reference point in English‑language ethics.

Key features of the first edition:

FeatureDetail
PublisherCambridge University Press
Place of publicationCambridge, UK
Year1903
DedicationTo Henry Sidgwick
StructurePreface and six chapters

The first edition is typically regarded as the standard textual basis for scholarly work on Moore’s ethics.

4.2 Second Edition and Author’s Revisions

A second edition appeared in 1922, also with Cambridge University Press. Moore added a new preface, reflecting briefly on the work two decades after its first appearance. The main body of the text remained substantially unchanged, indicating Moore’s continued commitment to its central theses, though he later modified certain details in other writings.

4.3 Later Reprints and Scholarly Editions

Subsequent reprints and scholarly editions have made the work widely available:

Edition / ReprintNotable Features
Cambridge reprints with Thomas Baldwin introduction (1993 and later)Provides extensive editorial notes, an introduction situating the text within Moore’s oeuvre, and guidance on terminology.
Various modern reprints (e.g. Prometheus Books)Make the original English text accessible to wider audiences without extensive apparatus.

Translations into major European languages (e.g. German, French, Spanish) have further extended its reach, often accompanied by interpretive introductions that position Moore within local philosophical traditions.

4.4 Manuscript and Archival Materials

The manuscript tradition is relatively straightforward. The original English text survives, and there is no complex history of competing authorial versions or major textual corruptions. Some drafts and correspondence related to the composition and early reception of Principia Ethica are preserved in archives (including at Cambridge), and scholars occasionally use these to reconstruct Moore’s evolving views, although they have not led to significant disputes about the canonical text itself.

4.5 Citation Practices

In contemporary scholarship, references usually cite:

  • the 1903 pagination, sometimes via the 1922 or later reprints,
  • occasionally chapter and section numbers (e.g. “Ch. I, §10”).

This relatively stable textual history has facilitated detailed comparative work on Moore’s arguments across different editions and commentaries.

5. Structure and Organization of the Work

Principia Ethica is organized into a Preface followed by six substantial chapters. The arrangement reflects Moore’s aim to move from conceptual clarification, through critical evaluation of prior theories, to his own positive account of value and conduct.

5.1 Overall Layout

PartTitlePrimary Focus (within the book)
PrefaceAims and methodological remarks.
Chapter IThe Subject‑Matter of EthicsMeaning of “good”; scope of ethics.
Chapter IINaturalistic EthicsCritique of naturalistic definitions of the good.
Chapter IIIHedonismExamination of pleasure as the sole intrinsic good.
Chapter IVMetaphysical EthicsCritique of Idealist and other metaphysical moral systems.
Chapter VEthics in Relation to ConductRelation between judgments of value and right action.
Chapter VIThe IdealPositive theory of intrinsic goods and organic unities.

5.2 Logical Progression

The chapters are ordered to build a cumulative argument:

  1. Chapter I sets the subject‑matter and defends the indefinability of “good”.
  2. Chapters II–IV apply this framework to criticize existing theories—naturalistic, hedonistic, and metaphysical.
  3. Chapter V turns from the nature of goodness to its implications for conduct, articulating a consequentialist connection between value and duty.
  4. Chapter VI elaborates a detailed account of what is good in itself, including the doctrine of organic unities and a ranking of intrinsic goods.

5.3 Interdependence of Parts

Although each chapter can be read on its own, Moore intends strong interconnections:

  • The naturalistic fallacy and open question argument, introduced early, serve as tools in the critiques of naturalistic and metaphysical ethics.
  • The distinction between intrinsic and instrumental value, first drawn in general terms, is essential for understanding Moore’s later discussions of organic unities.
  • The normative claim that we ought to maximize intrinsic value in Chapter V presupposes the account of goodness developed in earlier chapters and is further specified in Chapter VI.

The structure thus reflects an overarching strategy: isolate and clarify the core ethical concepts, eliminate what Moore regards as confusions in earlier theories, and only then sketch a positive framework for understanding value and right action.

6. The Meaning and Indefinability of “Good”

6.1 Good as a Simple, Non‑Natural Property

In Chapter I, Moore argues that “good” names a simple property that cannot be analyzed into more basic constituents. Just as the color yellow cannot be defined in non‑color terms but can only be recognized, so too, he claims, can goodness only be apprehended and not defined.

“Good is a simple notion, just as yellow is a simple notion; that, just as you cannot, by any manner of means, explain to any one who does not already know it, what yellow is, so you cannot explain what good is.”

— G.E. Moore, Principia Ethica, Ch. I

Moore maintains that goodness is also non‑natural: it is not identical with any property investigated by empirical sciences (psychological, biological, sociological) or by metaphysical inquiry.

6.2 Distinguishing Meaning from Predication

Moore distinguishes:

  • What “good” means (its concept), and
  • What things are good (the subject matter of substantive ethics).

Claims about which states of affairs are good remain highly contestable, but Moore insists that disagreement about which things are good does not show that the term “good” is unclear or definable in other terms. Rather, he treats “good” as having a stable, unanalyzable meaning, even if we lack certainty about its instances.

6.3 Against Definition in Natural or Metaphysical Terms

Moore surveys various attempts to define good—for example, as pleasurable, desired, more evolved, or in accordance with God’s will—and contends that each confuses a distinct property with goodness itself. In his view, when such definitions are proposed, the word “good” either:

  • changes its meaning (so that the theory is verbal), or
  • remains distinct (in which case the definition fails).

The analysis of meaning therefore sets up the later charge of the naturalistic fallacy: the alleged mistake of identifying good with any natural or metaphysical property.

6.4 Intuitive Grasp of Good

Because “good” is simple and indefinable, Moore holds that we know what it means only through a kind of direct cognition or intuition. This does not imply infallibility; people can, he claims, make errors about which things are good. But it does imply that understanding the term “good” is not achieved by learning a definition in more basic vocabulary, but by becoming acquainted with the property it denotes.

7. The Naturalistic Fallacy and the Open Question Argument

7.1 The Naturalistic Fallacy

Moore introduces the term naturalistic fallacy for the purported logical mistake of identifying “good” with any natural or metaphysical property. Examples he discusses include:

Proposed Definition of GoodKind of Property (for Moore)
“Good = pleasant”Psychological / hedonic
“Good = what we desire to desire”Psychological
“Good = more evolved”Biological / evolutionary
“Good = what God wills”Theological / metaphysical

According to Moore, these theories treat “good” as if it were analytically equivalent to some other concept. He claims that this is a category mistake, since it attempts to substitute for a simple, ethical property a complex property of a different kind.

7.2 The Open Question Argument

To support this claim, Moore presents the open question argument, centered on the following pattern:

For any proposed definition of “good” as some property P (e.g. pleasure), it remains an intelligible, non‑trivial question to ask:

“This thing has property P, but is it good?”

If such a question is still “open”—that is, meaningful and not settled merely by understanding the terms—then, Moore argues, “good” cannot be identical in meaning to P. In his view, competent speakers can understand the proposed definition and yet sensibly doubt whether all instances of P are genuinely good.

7.3 Scope of the Fallacy

Moore extends the label “naturalistic fallacy” beyond natural science to include certain metaphysical identifications (e.g. good as self‑realization in the Absolute). He treats both as confusing facts about what is with claims about what is good. The fallacy, on this reading, consists in an illicit explanatory or definitional move rather than in any empirical error.

7.4 Later Interpretations and Debates

Subsequent philosophers have interpreted the naturalistic fallacy and the open question argument in different ways:

  • Some regard them as primarily semantic or conceptual claims about the meaning of “good”.
  • Others treat them as gestures toward an is–ought gap, akin to Hume’s, although Moore’s own formulation is distinct.
  • Critics contend that the openness of the question may reflect not indefinability but epistemic or normative disagreement.

Within Principia Ethica itself, however, these devices function chiefly to underwrite Moore’s thesis that good is indefinable and to challenge naturalistic and metaphysical theories that offer explicit definitions of the good.

8. Critique of Naturalistic and Metaphysical Ethics

8.1 Naturalistic Ethics

In Chapter II, Moore targets what he calls naturalistic ethics: theories that identify the good with some natural property discoverable by the sciences or introspection. He considers, among others:

Type of Naturalistic ViewRepresentative Idea (as Moore presents it)
HedonismGood = pleasure, or states that are pleasant.
Desire‑based theoriesGood = what is desired, or what we desire to desire.
Evolutionary ethicsGood = what is more evolved, adaptive, or conducive to survival.

Moore argues that such views:

  • commit the naturalistic fallacy by defining good in natural terms;
  • conflate the question “What do we in fact desire/approve?” with “What is good?

He stresses that even if all humans desired pleasure, it would still be an open normative question whether pleasure is good.

8.2 Metaphysical Ethics

In Chapter IV, Moore turns to what he calls metaphysical ethics, prominent in British Idealism. These theories derive moral conclusions from claims about the ultimate nature of reality, such as:

  • the self’s realization in an Absolute,
  • identification of the self with a social organism,
  • conceptions of the good as the necessary expression of reality.

Moore’s critique proceeds on several fronts:

  1. Logical Independence of Value
    He argues that from the fact that some state is necessary, real, or part of the Absolute, it does not follow logically that it is good. A value premise is always needed.

  2. Ambiguity of “Good” and “Real”
    He maintains that Idealist writers often equivocate between “good” and terms like “self‑realization” or “perfection”, thereby obscuring the distinctively evaluative dimension of ethics.

  3. Confusion of Explanation and Justification
    Moore distinguishes explaining why we hold certain moral beliefs (e.g. in terms of metaphysical structure) from justifying whether those beliefs are correct. Metaphysical systems, he contends, at best provide explanation, not justification.

8.3 Comparative Structure of the Critiques

Aspect CriticizedNaturalistic EthicsMetaphysical Ethics
Type of alleged fallacyDefining good via empirical/natural propertiesDeriving value from existence or necessity claims
Main confusion (per Moore)Fact about desires/pleasure vs. valueReality/necessity vs. goodness
Role of sciences/metaphysicsOverstated relevance to ethicsTreated as logically prior to ethics

Both critiques rely on Moore’s insistence that ethical questions—what is good, what ought to be—cannot be resolved by definitional reduction or by metaphysical deduction from non‑ethical premises alone. This critical groundwork prepares the way for his own non‑natural, intuitionist account of value.

9. Intrinsic Value, Organic Unities, and the Isolation Test

9.1 Intrinsic vs. Instrumental Value

A central theme of Principia Ethica is the distinction between intrinsic value and instrumental (extrinsic) value:

Kind of ValueCharacterization (in Moore’s terms)
IntrinsicValue a thing has “in itself” or “for its own sake,” regardless of further consequences.
InstrumentalValue a thing has as a means to producing something intrinsically good.

Moore holds that the primary task of ethics is to identify what is good in itself, since instrumental value depends on such goods.

9.2 The Isolation Test

To determine whether something has intrinsic value, Moore proposes the isolation test. One asks:

How good would this thing be if it existed by itself, in complete isolation, with no further consequences?

If, when so considered, the thing still appears good (or bad), it is said to have intrinsic value (or disvalue). If its value disappears when detached from its effects, then its value is merely instrumental.

Moore uses this test to argue, for instance, that certain experiences of beauty or personal affection remain valuable even when abstracted from any additional benefits.

9.3 Organic Unities

In Chapter VI, Moore introduces the doctrine of organic unities. He denies that:

“The value of a whole must be the sum of the values of its parts.”

— G.E. Moore, Principia Ethica, Ch. VI

Instead, the value of a complex whole may be:

  • greater than the sum of its parts’ values (positive synergy), or
  • less than that sum, or even negative (when good elements combine in a bad way).

Examples he discusses include:

Example (schematic)Moore’s Point about Value
A beautiful object plus a fitting appreciative consciousness of itThe whole is far better than either the beauty or the consciousness considered separately.
A deserved punishment that involves sufferingThe combination may be better than the same suffering undeservedly inflicted, even though suffering itself is bad.

The notion of organic unity allows Moore to explain how the moral value of actions and states depends on complex configurations of elements, not merely on aggregating simple goods and bads.

9.4 Implications for Ethical Evaluation

The doctrines of intrinsic value, the isolation test, and organic unities guide Moore’s evaluation of particular goods:

  • Ethical inquiry must first ask what isolated states would be good in themselves.
  • Judgments about complex situations must then consider how combinations of elements alter overall value.
  • Because of organic unities, the moral assessment of actions and institutions may be more intricate than simple tallying of pleasures and pains.

These tools provide the conceptual background for Moore’s later ranking of specific intrinsic goods and his formulation of an ideal utilitarian standard.

10. Ideal Utilitarianism and the Nature of the Ideal

10.1 From Value to Right Action

In Chapter V, Moore addresses the relation between what is good in itself and what we ought to do. He maintains that:

  • Rightness is defined in terms of producing the greatest possible amount of good in the long run.
  • What we ought to do is what would, among the available alternatives, maximize intrinsic value when all foreseeable consequences are taken into account.

This links his value theory to a broadly consequentialist account of duty.

10.2 Ideal Utilitarianism

Moore’s view is often called ideal utilitarianism to distinguish it from hedonistic utilitarianism. The key difference lies in what is taken to be intrinsically good:

FeatureHedonistic UtilitarianismMoore’s Ideal Utilitarianism
Sole intrinsic goodPleasure (or happiness)Multiple goods: e.g. beauty, personal affection, knowledge, as well as pleasure.
Nature of the goodTypically psychological statesIncludes complex states, often as organic unities.
Evaluation of consequencesSum of pleasures minus painsOverall balance of all intrinsic goods and bads.

Moore retains the utilitarian structure—maximize the good—but broadens the catalogue of goods beyond pleasure.

10.3 The Ideal State of Things

In Chapter VI, Moore explores the “ideal”: the best conceivable state of the universe. He argues, on the basis of the isolation test and organic unities, that the highest intrinsic goods are:

  • Personal affection (e.g. friendship, love),
  • Aesthetic appreciation of beauty,
  • Knowledge, though he is somewhat less emphatic about its relative rank.

These goods, especially in their most refined forms and in harmonious combination, constitute what he takes to be the ideal arrangement of things.

10.4 Epistemic and Practical Limitations

Moore acknowledges significant limitations:

  • Our knowledge of consequences is partial and fallible, making precise maximization extremely difficult in practice.
  • Our judgments about the relative value of different goods are often intuitive and may lack strict proof.

He suggests that, in everyday life, we must rely on rules of thumb and common‑sense morality informed by, but not replacing, the ideal utilitarian principle.

10.5 Distinctive Features within Utilitarian Traditions

Moore’s ideal utilitarianism is distinctive in:

  • combining a pluralistic account of value with a single maximizing principle,
  • emphasizing the importance of organic unities in evaluating consequences,
  • giving a prominent place to personal relationships and aesthetic experience in the moral ideal.

These features differentiate his view both from classical hedonism and from later utilitarian and consequentialist theories that adopt different accounts of welfare or rightness.

11. Key Concepts and Technical Vocabulary

This section collects several of the main terms of art introduced or employed in Principia Ethica, beyond those already defined in the general glossary, with emphasis on how Moore uses them in the text.

11.1 Good in Itself vs. Good as a Means

  • Good in itself: That which is valuable independently of its consequences, identified by the isolation test.
  • Good as a means: That which is valuable in virtue of producing something else that is good in itself. Moore treats this as derivative value.

11.2 Right and Duty

Although less technically elaborated than “good,” the notions of right and duty are central to Chapter V:

TermRole in Moore’s Theory
Right (act)An act that, among available alternatives, would produce at least as much intrinsic value as any other.
DutyWhat one ought to do, given the best estimate of which action would maximize value.

Moore sometimes distinguishes between “what is actually right” (given the real consequences) and “what is our duty” (given what we can reasonably foresee).

11.3 Ought and Obligation

The term “ought” is used by Moore primarily in a consequentialist sense: one “ought” to do what will produce the best outcome. He does not offer a separate analysis of “ought” akin to his treatment of “good,” but he presupposes that its use is grounded in comparative judgments of value.

11.4 Prima Facie vs. Absolute Value (Implied Distinctions)

While the explicit phrase “prima facie duty” is associated more with later intuitionists such as W.D. Ross, Moore sometimes speaks in ways that suggest:

  • Apparent or probable value, based on limited information.
  • Absolute or final value, considering all consequences and organic unities.

These distinctions, though not fully systematized in Principia Ethica, play a role in his discussion of how we should make practical decisions under uncertainty.

11.5 Organic Unity and the Value of a Whole

As noted earlier, an organic unity is a whole whose value is not equal to the sum of its parts. Moore supplements this with more fine‑grained talk of:

  • Intrinsic value of a part (considered in isolation),
  • Contribution of a part to the value of a whole,
  • Comparative value of different wholes.

These notions allow him to analyze complex moral situations where components interact in morally significant ways.

11.6 The Ideal

The term “ideal” in Principia Ethica has a technical sense: it refers to the best possible state of affairs that could exist, aggregating all intrinsic goods and considering their arrangement in organic unities. It is not merely an individual’s ideal but an ideal for the universe as a whole.

12. Famous Passages and Exemplary Arguments

12.1 The Indefinability of Good

One of the most cited passages articulates the analogy between good and color:

“That ‘good’ denotes a simple and indefinable notion, just as ‘yellow’ does, is, I think, quite evident from the fact that… we cannot define them, by any other terms.”

— G.E. Moore, Principia Ethica, Ch. I

This passage exemplifies Moore’s use of everyday analogies to make a technical semantic point.

12.2 The Open Question Argument

Moore’s classic statement of the open question argument appears in his discussion of hedonism:

“For suppose we say: ‘Pleasure is the good’; then it is still an open question whether pleasure is good… It is not self‑evident that ‘pleasure is good’ is an identical proposition.”

— paraphrased from Principia Ethica, Ch. I, §§10–13

This has become a standard reference point in later debates about moral naturalism.

12.3 The Isolation Test

Moore’s isolation test is introduced in Chapter VI:

“We can only judge how far a thing is intrinsically good, by asking how good it would be, if it existed quite alone.”

— G.E. Moore, Principia Ethica, Ch. VI, §112

This formulation is frequently cited in discussions of methods for assessing intrinsic value.

12.4 Organic Unities

Moore’s statement rejecting simple additive theories of value is another celebrated passage:

“The value of a whole must not be assumed to be the same as the sum of the values of its parts.”

— G.E. Moore, Principia Ethica, Ch. VI, §§110–117

This is often referenced in contemporary literature on holistic value and aggregation.

12.5 Ranking of Intrinsic Goods

In Chapter VI, Moore famously elevates personal affection and aesthetic enjoyment:

“By far the most valuable things, which we know or can imagine, are certain states of consciousness, which may roughly be described as the pleasures of human intercourse and the enjoyment of beautiful objects.”

— G.E. Moore, Principia Ethica, Ch. VI, §§113–118

This passage has been influential both philosophically and culturally, especially among members of the Bloomsbury Group.

12.6 Critique of Metaphysical Ethics

Moore’s concise summary of his objection to Idealist ethics is also frequently quoted:

“From the proposition that something is, or must be, the case, it never follows that it ought to be the case.”

— condensed from Principia Ethica, Ch. IV

This formulation illustrates his insistence on the logical independence of value from existence claims.

13. Philosophical Method and Moore’s Analytic Style

13.1 Conceptual Analysis

Moore’s method centers on conceptual analysis: careful examination of the meanings of ethical terms. He:

  • isolates “good”, “right”, and “ought” from psychological and metaphysical notions,
  • asks which analyses can be sustained without changing the subject,
  • uses thought experiments and simple examples to test proposed definitions.

This approach exemplifies the emerging analytic style: preference for clarity, argument by counterexample, and attention to linguistic usage.

13.2 Appeal to Common Sense and Intuition

Moore frequently appeals to common‑sense judgments and intuitive responses as data for philosophical theorizing. For instance, he invites readers to consider imaginative scenarios (e.g. a beautiful world devoid of sentient beings) to elicit judgments about value.

These appeals are not, in his view, mere reports of opinion; they are attempts to access non‑inferential insight into moral properties. At the same time, Moore acknowledges that such intuitions can conflict and that further reflection may be needed to resolve them.

13.3 Use of Thought Experiments

Throughout Principia Ethica, Moore employs hypothetical examples to test claims about value, such as:

  • comparing a world of mere pleasure to one rich in beauty and friendship,
  • considering whether knowledge remains valuable in total isolation.

These examples function as experiments in imagination designed to reveal the structure of our evaluative concepts, especially the distinction between intrinsic and instrumental value.

13.4 Logical and Linguistic Precision

Moore is concerned to mark clear distinctions between:

DistinctionRole in His Method
“is” vs. “ought”Prevents deriving values from mere facts.
Meaning of a term vs. things it applies toUnderpins his argument that “good” is indefinable yet applicable.
Analytic identity vs. substantive equivalenceCentral to the open question argument.

His prose aims at unadorned clarity rather than rhetorical flourish, and he often criticizes earlier writers for alleged ambiguities or equivocations.

13.5 Relation to Later Analytic Practice

Many historians see in Principia Ethica a prototype of later analytic methods:

  • emphasis on ordinary language as a guide to philosophical problems,
  • use of logical distinctions to dissolve confusions,
  • willingness to separate questions that earlier systems had treated as inseparable (e.g. metaphysics and ethics).

While later philosophers would revise or reject Moore’s specific doctrines, his methodological stance—especially the insistence on careful analysis of moral language—remained a central feature of analytic ethics.

14. Early Reception and Contemporary Criticisms

14.1 Immediate Academic Reception

Upon its publication, Principia Ethica attracted significant attention in British and American philosophical circles. It was praised for:

  • its clarity of argumentation,
  • the boldness of its critique of both naturalistic and Idealist ethics,
  • the novelty of treating “good” as a simple, non‑natural property.

Figures such as Bertrand Russell welcomed Moore’s attack on British Idealism and saw parallels between Moore’s ethical analysis and their own work in logic and metaphysics.

14.2 Influence on Non‑Academic Circles

The book also influenced members of the Bloomsbury Group (e.g. Lytton Strachey, John Maynard Keynes, Leonard and Virginia Woolf), who found in Moore’s celebration of personal relationships and aesthetic experience a philosophical articulation of values they embraced. They tended to emphasize the substantive ranking of goods more than the technical arguments about naturalism.

14.3 Early Philosophical Criticisms

Contemporary critics raised several concerns:

Area of CriticismMain Worry (as expressed by early critics)
Non‑natural property of goodSeen as metaphysically mysterious; unclear how such properties fit into a scientific worldview.
Epistemology of intuitionDoubts about how intuitive knowledge of good can be justified or distinguished from mere feeling or cultural bias.
Open question argumentSome questioned whether the openness of the question shows indefinability, rather than persistent disagreement.
Practical guidance of ideal utilitarianismConcern that Moore’s pluralistic goods and appeal to organic unities offer little concrete decision‑procedure.

Idealist philosophers objected to Moore’s wholesale dismissal of metaphysical ethics, arguing that he misunderstood the roles of concepts like self‑realization and the Absolute. Naturalistically inclined thinkers were skeptical of his rejection of all attempts to ground ethics in human nature or evolutionary history.

14.4 Sidgwickian and Intuitionist Responses

Those influenced by Sidgwick often welcomed Moore’s rigor and his acknowledgment of intrinsic value beyond duty. However, even sympathetic intuitionists queried whether Moore’s simple property view was necessary for an objectivist ethics, and whether he underplayed the role of self‑evident principles of right compared with judgments of value.

14.5 Early Assessments of Lasting Significance

By the 1920s and 1930s, Principia Ethica was already seen as a turning point in British moral philosophy, even by those who disagreed with its core theses. Its terminology—especially “naturalistic fallacy”—entered the common vocabulary of ethical theory, while debates over its central arguments continued in journals such as Mind and Ethics.

15. Influence on Analytic Ethics and Later Debates

15.1 Shaping Analytic Moral Philosophy

Principia Ethica played a central role in shaping analytic ethics. Its impact can be traced in several directions:

  • Establishing metaethics—questions about the meaning and status of moral terms—as a distinct field.
  • Encouraging a style of argument by analysis, focused on language and logical form.
  • Providing a paradigmatic picture of moral realism grounded in non‑natural properties and intuition.

Many subsequent theories define themselves partly in relation to Moore’s views, whether by adopting, refining, or rejecting them.

15.2 Moral Non‑Naturalism and Intuitionism

Moore’s combination of non‑natural moral properties and intuitionist epistemology influenced later philosophers such as W.D. Ross, who shared the commitment to objective values and intuitive knowledge but developed alternative accounts of duty and pluralistic principles.

Debates about the metaphysical status of values and the justification of moral intuitions often take Moore’s position as a starting point, leading to both “new intuitionist” revivals and critiques that seek to naturalize or deflate moral properties.

15.3 Responses from Emotivism and Non‑Cognitivism

Mid‑twentieth‑century theorists such as A.J. Ayer and C.L. Stevenson reacted against Moore’s moral realism, developing emotivist and broader non‑cognitivist views. They often accepted some version of the open question argument and the rejection of naturalistic definitions, but concluded that moral judgments express attitudes rather than describe non‑natural facts.

In this way, Moore’s critique of naturalism contributed, indirectly, to anti‑realist trends in analytic metaethics.

15.4 Naturalism and the Revisiting of the Naturalistic Fallacy

Later moral naturalists (e.g. R.M. Hare, Philippa Foot, and, in different ways, contemporary naturalistic realists) have contested Moore’s naturalistic fallacy charge. They argue that:

  • reductions of moral properties to natural properties may be synthetic rather than analytic,
  • the openness of questions about goodness is compatible with a posteriori identifications (analogous to “water = H₂O”).

This debate has generated a rich literature on conceptual analysis, supervenience, and moral semantics, with Moore’s arguments as a central reference point.

15.5 Consequentialism and Value Theory

Moore’s ideal utilitarianism has influenced the development of:

  • rule utilitarianism and pluralistic consequentialism, which incorporate multiple goods,
  • sophisticated accounts of organic unities in population ethics and theories of welfare,
  • discussions about the relative importance of pleasure, achievement, relationships, and aesthetic value.

Even theorists who reject Moore’s non‑naturalism often adopt or adapt his insights about intrinsic value and the complexity of value aggregation.

15.6 Ongoing Debates

Continuing lines of discussion that trace back to Principia Ethica include:

Debate TopicConnection to Moore
Is–ought and fact–value gapsRelated to his critique of naturalistic and metaphysical ethics.
Moral epistemology of intuitionBuilds on or critiques his appeal to intuitive knowledge of the good.
Metaphysics of valueEngages his claim that goodness is a non‑natural property.
Pluralism vs. monism about the goodResponds to his multi‑good ideal utilitarianism.

In this sense, Moore’s work continues to frame key questions for contemporary analytic moral philosophy.

16. Legacy and Historical Significance

16.1 Foundational Role in Analytic Ethics

Principia Ethica is widely regarded as one of the founding documents of analytic moral philosophy. Its legacy includes:

  • inaugurating systematic metaethical inquiry into the nature of moral language and properties,
  • shifting focus from large‑scale moral systems to precise conceptual questions,
  • providing an early model of argumentative rigor in ethics analogous to that emerging in logic and the philosophy of language.

16.2 Enduring Concepts and Vocabulary

Several terms and distinctions introduced or popularized by Moore have become staples of philosophical discourse:

Concept / TermOngoing Significance
Naturalistic fallacyContinues to be invoked—sometimes critically—in discussions of moral naturalism and the is–ought gap.
Open question argumentA standard reference point in debates about reduction, analysis, and moral semantics.
Intrinsic vs. instrumental valueCentral to contemporary value theory, welfare economics, and environmental ethics.
Organic unitiesInfluential in theories of aggregation, population ethics, and the evaluation of complex states.

Even critics of Moore often employ his terminology to frame their positions.

16.3 Influence Beyond Academic Philosophy

Moore’s emphasis on personal relationships and aesthetic appreciation as among the highest goods resonated strongly with literary and cultural movements, particularly the Bloomsbury Group. This helped shape early twentieth‑century discussions of the good life, art, and friendship beyond strictly academic contexts.

16.4 Shifts in Assessment Over Time

Historical evaluations of Principia Ethica have evolved:

  • Mid‑century non‑cognitivists viewed Moore as an important precursor whose critique of naturalism supported their own anti‑realist conclusions.
  • Later naturalists often treated his arguments as challenges to be answered rather than as decisive refutations.
  • Recent neo‑intuitionists and non‑naturalist realists have drawn selectively on his ideas, updating them with contemporary semantic and metaphysical tools.

In this way, the work has remained a live interlocutor across changing philosophical fashions.

16.5 Canonical Status and Ongoing Relevance

Principia Ethica continues to be:

  • a standard text in courses on ethics and metaethics,
  • a frequent object of historical and systematic commentary,
  • a touchstone for thinking about the relationship between language, value, and reality.

Its historical significance lies not only in the specific doctrines it advances but also in the way it reconfigured the agenda of moral philosophy, establishing problems and distinctions that subsequent generations have taken up, revised, and contested.

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  title = {principia-ethica},
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Study Guide

intermediate

The prose is relatively clear, but Moore’s arguments presuppose comfort with abstract distinctions (natural vs. non‑natural properties, fact vs. value, intrinsic vs. instrumental value) and engage in detailed critiques of other philosophical systems. Students with an introductory background in ethics and basic logic will find it demanding but manageable; those without may need secondary guides alongside.

Key Concepts to Master

Good (Moorean sense)

A simple, indefinable, non‑natural property that cannot be analyzed in more basic terms, analogous to a simple color like ‘yellow’; it is what we refer to when we call something ‘good in itself’.

Naturalistic fallacy

The alleged logical mistake of identifying ‘good’ with any natural or metaphysical property (such as pleasure, desire‑satisfaction, evolutionary fitness, or God’s will), usually by offering a definitional equivalence between them.

Open question argument

An argument that for any proposed definition of ‘good’ in terms of some property P, it remains an intelligible and non‑trivial question to ask ‘P is present, but is it good?’, showing (for Moore) that ‘good’ is not analytically identical to P.

Intrinsic value

The value a thing has ‘in itself’ or ‘for its own sake’, considered in complete isolation from its further effects; a state with intrinsic value would still be good even if it produced nothing else.

Instrumental (or extrinsic) value

The value something has as a means to producing something else that is intrinsically good; its worth depends entirely on its consequences.

Organic unity

A complex whole whose total value is not simply the sum of the intrinsic values of its parts, because the combination itself alters the overall intrinsic value, sometimes adding to or subtracting from the parts’ contributions.

Isolation test

A thought‑experimental method of assessing intrinsic value by imagining a thing existing entirely alone in the universe and asking whether, and how strongly, it would still be good (or bad) in that state.

Ideal utilitarianism

Moore’s consequentialist view that the right action is the one that produces the greatest overall amount of intrinsic value, where intrinsic goods include personal affection, aesthetic appreciation, and knowledge, not just pleasure.

Discussion Questions
Q1

Why does Moore insist that ‘good’ is a simple and indefinable notion, and how does his analogy with the color ‘yellow’ support (or fail to support) this claim?

Q2

Formulate the open question argument as clearly as you can. Does the fact that ‘Pleasure is present, but is it good?’ seems like an open question really show that ‘good’ cannot be analytically equivalent to ‘pleasant’?

Q3

Explain Moore’s distinction between intrinsic and instrumental value using your own examples. How does the isolation test help us decide whether something is intrinsically valuable, and what are the limitations of this method?

Q4

What does Moore mean by ‘organic unities’, and why does he think they pose a challenge to simple additive ways of evaluating outcomes (e.g., classical utilitarian sum of pleasures)?

Q5

In what sense is Moore a utilitarian, and in what sense does he depart from classical hedonistic utilitarianism (e.g., Bentham and Mill)?

Q6

Critically assess Moore’s claim that neither naturalistic ethics nor metaphysical ethics can derive value judgments from purely factual or metaphysical premises. Is he right that some independent value premise is always needed?

Q7

Does Moore’s commitment to non‑natural moral properties and intuitive knowledge make his theory incompatible with a scientific worldview, or can his non‑naturalism be reconciled with modern philosophy of science?